Like some sort of friendly Godzilla, our giant IKEA store literally strides down the street, bringing all of its flat pack furniture and Swedish treats conveniently closer to you.
It was a dream come true to call upon a love of old Japanese monster movies to create our own mini capsule sized versions.
Using the iconic, recognisable design of the IKEA store, I created a character aimed to be both warm and familiar as well as tactile and funny.
This was turned into a lovable puppet, part scale model building, part zany, stretchable muppet, calling upon the amazing talents of some of the best model makers and puppet fabricators to bring it into reality.
Credits:
Agency Producer: Oli Kozlik
Creative Director: Ben Shaffery
Creative: Phoebe Husband
Creative: Kayla Lui
Account Manager: Dani Cabral
Production Director: Ben Waters
Director: Matte Cooper
Executive Producer: Sue Loughlin
Senior Producer: Laura Thomas
Producer: Tom Henneberry
Live Action Producer: Emma Johnston
Location Manager: Ben Carter
1st Assistant Director: Kerry Green
Runner: Luke Norton
DOP & Camera Operator: Deane Thrussell
Focus Puller: James Smith
DIT + 2nd AC: Jack Stevenson
Video Playback: Mickey Richards
Video Assistant: Max Power-Richards
Gaffer: Chris Dowling
Spark: Bernie Prentice
Spark: Tom Craven
Art Director / Puppet Fabrication: Brin Frost
Puppet Fabrication: Yuki Honjo-Archer
Puppet Fabrication: Kat Simpson
Art Department: Louis Lasa Tarbuck
Art Department: Areeya Bass
Puppeteer: Molly Freeman
Puppeteer: Hattie Thomas
Hair & Make-Up Artist: Tegan Scudder
Hair & Make-Up Artist: Eve Pashley
Wardrobe Stylist: Molly Mcintyre
Shopper: Elizabeth Moysey
Shopper: Datlun Woon
Shopper: James Okoro
BTS: Joseph Eckworth
Security: Chad Sale
Security: Fox Hussain
Security: Isaacs Vivo
Lead Compositor: Alasdair Brotherston
Lead Compositor: Andy Hague
Compositor: Joel Harrisson
Grading: Picture Shop
Sound Design: 750 mph